It all started with an idea to help make a difference In the world!
“With a genuine concern about our over-use of plastic, especially in the wrapping of food, led me to the conclusion that there had to be a better way for the future.”
Leonie - Founder
Where it all began!
With a good understanding that plastic waste in the landfill and in the oceans is having an enormous impact on our environment, as well as contaminating our food.
Wax wraps and bags seemed to me to be a much better medium to use for wrapping and preserving food rather than using cling-wrap.
I set about researching the manufacture of beeswax wraps and I began trialling different mixes in my own kitchen (I am constantly having to iron the wax off the floor!). After many months of trial and error, I perfected my own unique recipe using Beeswax, damar tree resin and Jojoba.
I was finally able to launch Humblee Eco’s Beeswax Wraps in November 2018 at local markets, where they have been lovingly received and have created a lot of interest. Three years ago I added a range of waxed bags along with a small range of hemp linens.
I hope you find these wraps and bags work as well for you as they do for us.
Who is Humblee Eco?
I’m Leonie, the founder of Humblee Eco, and my journey began in the natural beauty of rural North Canterbury, New Zealand. Growing up on a farm instilled in me a deep respect for our environment. We embraced a waste-free lifestyle, composting food scraps and using minimal packaging long before plastic became a convenience we now view as normal.
The infiltration of plastic into our daily lives has created a throwaway culture that we must actively combat. At Humblee Eco, we distinguish ourselves by using premium Damar resin instead of pine resin, which is often associated with allergic reactions and strong odours. While Damar is five times more expensive, we prioritise quality and safety in our products.
Recognising the urgent need to reduce plastic consumption, I focused on eliminating cling film from my life—an item that contributes significantly to Australia’s staggering plastic waste, where one tonne is discarded every minute. After researching sustainable food-wrapping alternatives, I perfected my beeswax wrap formula.
Inspiring others to embrace a plastic-free lifestyle is my passion. The warm reception I’ve received since launching at local markets motivates me to continue this mission. Together, we can work towards a cleaner, healthier planet for future generations.
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